Here’s an on-page optimization tip for your Wordpress driven blog. Click on one of your posts…is your blog’s name the first thing listed? If so, that probably isn’t optimal for internet marketing purposes. But no fear, changing the title tag to something more SEO-friendly is simple. In your WP backend go to Presentation->Theme Editor-> and select the “header” theme file. (Just so you don’t nuke your site, I’d make and save a backup copy in notepad or something)

Here you can change the information (and its order of appearance) between <title> and </title>.

*Note: Sometimes you cannot edit these theme files because they are locked. In this case you’ll need to FTP a copy to your hard drive, edit it there, and FTP overwrite it back on the server.

As far as what to include and how to order it, I’d suggest the following:

1) Make your blog post name show up first. That way you are spitting out all kinds of new information (hopefully) relevant to the theme of your blog. The search engines weigh the information closest to the beginning of the title tag the most, so make your titles count.

2) Next, add a phrase with keywords relevant to your site or theme. This is totally optional but it’s nice to have your targeted keywords included in the title tag. For example, if your site is designed to help people find truck driving jobs, set it up like: “Blog Post Name Here - Truck Driving Jobs - Blog Name Here”

3) Finally, include the Blog name. Gotta give some love to your site, right?

This method of on-page optimization for your WP blog ensures that the information at the beginning of your title tag (which, again, is weighted most heavily) is new for each post. Otherwise you are wasting that precious space by filling it with something static in every post, like your blog’s title.